When views stop meaning growth
A Bangkok beauty show learned that a million impressions can still shrink the returning audience.
Journal
Notes from the table, not from a growth blog.
Short pieces our faculty actually use in critique. They assume you already publish. They do not assume you love dashboards.
Reading retention without panic
How to talk about a falling curve in a room that still remembers last month’s hit.
Metric blind spots on Thai platforms
Where local apps quietly omit the slice you think you are counting.
Cohort windows for short form
Why a 24-hour cohort lies to you, and what a 14-day window can still tell an editor.
A weekly analytics ritual that survives shoot week
Forty-five minutes, three charts, one owner. The pulse we teach in the lab.